Canadian online betting and gaming operator NorthStar Gaming has agreed a new strategic marketing partnership with minority shareholder Playtech.
The agreement will strengthen NorthStar Ontario's marketing and player acquisition strategy, with Playtech making an initial contribution of up to CAD$1.5 million, which can be increased to up to $4 million.
The funds will directly support NorthStar's player acquisition strategy, beginning in the second half of 2023, and potentially into the first quarter of 2024.
Playtech will be reimbursed [...]
