ZEAL leads financing round in prize draw platform DAYMADE

ZEAL Ventures is leading a €1 million financing round for UK-based online prize draw platform DAYMADE.

Founded in 2019, DAYMADE offers players the chance to win holidays, unforgettable experiences and lifestyle prizes, while supporting the Eden Reforestation Projects with a tree planted with every purchase.

ZEAL has been an investor in DAYMADE since 2019, supporting the prize draw platform in areas such as strategy, regulation, marketing and organization.

The latest investment by ZEAL Ventures and other existing investors values DAYMADE at €12 million, with the new funds to be used to further scale the business in the UK.

In the past four years, DAYMADE is said to have increased its revenue by nearly ten-fold, achieving profitability in 2023.

“We are delighted to once again support the DAYMADE team with a significant investment,” said ZEAL Ventures investment manager Juliane Gutsmiedl. “For several years now, we have been observing a trend towards prize games, which are particularly popular with younger target groups such as millennials and adults in Generation Z.

“Companies like DAYMADE are therefore significantly contributing to shaping the future of the gaming industry. For this reason, we are delighted to continue our collaboration with DAYMADE and to continue exchanging ideas on a new gaming and entertainment experience.”

DAYMADE CEO Andrew Broekelmann commented: “We are thrilled to have ZEAL Ventures on board again. Their continued support is a huge vote of confidence in our mission to re-imagine prize-based draws for a new generation of players. This funding will fuel our growth and product innovation in the UK. And it doesn't stop there – as DAYMADE grows, so does our ability to make a real difference.

“With over 1.3 million trees planted through our charity partners, we're just as committed to our planet as we are to our players. We look forward to making a greater impact, together.”

ZEAL Ventures’ current portfolio includes a total of six international start-ups such as Omaze, DAYMADE and Pick my Postcode.