Game Lounge has strengthened its position in The Netherlands through the acquisition of Two Kings Consultants, owner of Dutch online casino comparison website Meneer Casino.
The acquisition was brokered by Corfai Capital, which recently worked on the sale of Ace Odds to Better Collective.
“We are thrilled to welcome Martin and his team to Game Lounge,” said Game Lounge CEO Richard Dennys. “This acquisition aligns perfectly with our growth strategy and commitment to providing high-quality iGaming experiences to players worldwide. Meneer Casino’s strong reputation and deep understanding of the Dutch market make them an invaluable addition to our network.”
Meneer Casino founder and chief editor Martin van Geest said that joining forces with Game Lounge marked an exciting new chapter for Meneer Casino.
“At Meneer Casino, our mission is to provide players with honest, reliable information so they can make better choices and play smarter,” he said. “We’re confident that Game Lounge’s expertise and resources will help us reach an even wider audience of Dutch players.”
Corfai Capital managing partner Ben Robinson commented: “This transaction brings together two highly complementary businesses with a shared vision for innovation and excellence in the iGaming affiliate sector.
“We believe this strategic partnership will create significant value for both companies and further solidify their positions as leaders in their respective markets.”
In related news, Corfai has announced the addition of Fintan Costello as a partner to support its growing roster of clients across the iGaming, sportsbook and digital entertainment sectors.
Costello previously served as global head of marketing at Saxo Bank and was chairman of Finder Media.
“Joining Corfai Capital at this exciting stage allows me to bring my passion for strategy, digital transformation and growth to a team dedicated to elevating its focus on value-drive deals across our industry,” said Costello. “I look forward to leveraging my experience to help Ben and the team at Corfai expand their reach and continue setting the standard for clients across the iGaming market.”
Robinson added: “Our role in the Meneer Casino acquisition exemplifies Corfai Capital’s mission to foster strategic partnerships and generate long-term value for our clients. With Fintan joining the team, we are exceptionally well positioned to expand our capabilities and support clients through transformative deals.”