Hong Kong-based games developer Voidbridge has partnered Income Access to add its SlotoLotto app to the digital marketing specialist’s social gaming network and launch a US-facing affiliate programme for the brand.
Launched on Facebook in 2013, SlotoLotto is a free-to-play slots app that allows users to compete in tournaments against other players, with Voidbridge claiming more than 2.5m users.
It will be promoted in the United States via Income Access’ social gaming network, which is designed to allow affiliates to monetize US traffic. The launch of Voidbridge’s first affiliate programme is also being publicised with a special promotion offering new affiliates 100 per cent of net revenue during a players first 30 days active on the programme.
Voidbridge vice chairman Gareth Edwards commented that he was delighted to have launched the affiliate programme for his company’s “rapidly growing” social slots brand.
“The software’s flexibility and range of features coupled with the brand’s integration onto Income Access’ social gaming network will be instrumental in driving SlotoLotto’s continued success in H2 of 2014 and into next year,” Edwards explained.
Income Access CEO Nicky Senyard said it was exciting to see SlotoLotto join the social gaming network.
“The brand’s new affiliate programme will allow affiliates to monetise traffic from the US, Asia and other global markets,” she explained.
Since launching the social gaming network in the fourth quarter of 2013, Income Access has seen a number of companies join up including NYX Gaming Group’s NLOP Casino as well as PlaySpace and Chumba Casino.
Voidbridge was founded last year by a number of high-profile iGaming industry veterans, including former Playtech chief executive Tom Hall, who serves as its chairman; former 888 strategy and marketing director Edwards and Full Tilt Poker marketing director Gwenole Andreiux, who serves as the company’s CEO.
Alongside SlotoLotto, the company has also launched the Chinese-facing social poker app Poker Ace.