Daily fantasy football operator Mondogoal has struck a partnership with INTRALOT to launch a new fantasy football offering in Italy, with real-money and free-play variants now available to players in the country.
The Mondogoal.it site is now live, with the agreement the first in which the operator has partnered an overseas gaming business, taking it in into a new territory.
“We are excited to continue toward our vision as the largest global daily fantasy company by launching Mondogoal in Italy,” Mondogoal chief executive Shergul Arshad said. “Italian users will now have an enhanced gaming experience similar to our users in the UK and the United States.”
“Intralot is the first of our deals with online sports betting sites overseas. Unlike others who talk about integration, we have been heads down executing on this integration,” he explained. “As a Serie A fan and fan of fantasy soccer for 25 years, I hope many legions of fantasy soccer fans in Italy can now share in the vision and play fun and for cash.
"We bring a rich offering that not only includes Serie A but also the Premier League, La Liga, Ligue 1, Champions League, Europa League, Brasileirao and many more. In my years of experience as head of digital at AS Roma I became very familiar with many important people in the world of football and I think that INTRALOT is the perfect partner for our ambitions.”
The deal further expands Mondogoal’s reach, with the company already licensed by the Isle of Man and the UK Gambling Commission. It has partnered with high-profile football clubs such as Chelsea FC, FC Barcelona, Tottenham Hotspur FC and AS Roma.
Mondogoal will collaborate with digital marketing agency Ikepono to launch its offering. The company’s general manager Paolo Cisaria said his business was eager to take on the new challenge.
“We studied the segment of fantasy gaming in depth over the last three years and we are convinced that Mondogoal is an exciting and breakthrough product for our market,” he explained.