Canadian provincial lottery operator Loto‑Québec launched a new eSports betting offering to coincide with the DreamHack Montréal event which took place in Canada over the weekend.
DreamHack Montréal was the first Canadian edition of the three-day international video gaming event, which took place at Place Bonaventure with some 10,000 participants and spectators attending.
To coincide with the event, Loto‑Québec launched what it described as the “first legal, honest and secure gaming environment” for placing eSports bets in Québec, adding that offerings on the international scene were “often via illegal or poorly‑regulated channels.”
It allows players to bet on popular eSports games such as StarCraft 2 and Dota 2 through Loto‑Québec’s Mise‑o‑jeu offering, the sports betting vertical of EspaceJeux.com.
“With the increasing popularity of e‑sports, there is more and more demand for opportunities to bet on this type of competition,” said Louis Beaudet, Loto‑Québec’s director of sports and entertainment betting. “With Mise‑o‑jeu, Loto‑Québec is filling the gap by offering a secure and honest environment for placing bets.
“A new eSports category has now been activated on our platforms. We will continue to track interest in this type of betting over the coming months.”
Bet offerings were also made available for other international eSports competitions, such as Valve Corporation’s signature event The International, which took place last week.
At DreamHack Montréal, Loto‑Québec’s Indie Zone allowed a dozen independent Québec studios to showcase their products as part of the operator’s commitment to helping up‑and‑coming video game creators “cultivate their talent for a Québec speciality that deserves to be more widely known.”
“At Loto‑Québec, we are passionate about gaming in all its forms,” said Nathalie Rajotte, Loto‑Québec’s corporate director, strategy, innovation and branding. “There’s a natural link between our teams and local creators, communities, studios and talented developers.
“Video gaming is a major source of innovation and pushes the limits of creativity in a whole range of sectors, including ours. Extremely active in Québec, this scene is the source of many great avant‑guard entertainment ideas.”