Austrian gaming giant Novomatic has launched its branded slot game based on the cult film From Dusk Till Dawn in the Mexican casino market.

The slot has gone live through a partnership between Novomatic and Mexican media corporation Grupo Televisa, which owns and operates 16 PlayCity-branded casinos in the country.

First unveiled at G2E Las Vegas last year, From Dusk Till Dawn is based on the 1996 black comedy film starring George Clooney, Salma Hayek, Juliette Lewis and Danny Trejo.

It was launched as part of Novomatic's strategy to develop omni-channel branded titles, and has been rolled out on thecompany's VIP Lounge 2.32 cabinet.

"It was a challenge to launch a single game when our multi-games have become so well established in Mexico," explained Judith Barrientos, sales manager for Novomatic subsidiary Crown Gaming Mexico.

"From Dusk Till Dawn shows that Novomatic is more than all the classics and taking the brand out of its comfort zone also produces great results. The launch night was very successful, and I am really thankful to PlayCity, without them, this would not have been possible."

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