GVC-owned online bingo brand GalaBingo.com has developed a new slot game based on the British TV gameshow In For a Penny.

Hosted by presenter Stephen Mulhern, the In For a Penny gameshow first aired earlier this month on ITV, with the show running for seven weeks.

Played on the streets of Britain, the TV show sees members of the public try to win £1,000 by completing a series of games. It was co-created by Ant McPartlin and Declan Donnelly, and was previously a smaller segment on Ant & Dec’s Saturday Night Takeaway TV variety show.

Gala’s new slot game includes features and innovative bonus rounds that are closely aligned with the show’s antics.

During the series, GalaBingo.com will also be launching nightly In For a Penny-themed bingo games, offering players the chance to win £1,000 from just 1 pence. Lucky players will also have the chance to meet the show’s host at an exclusive private GalaBingo.com player event.

The agreement for In For a Penny expands GalaBingo.com’s partnership with ITV, which includes deals for Coronation Street and The Chase.

“We are super excited to add another ITV partnership to the portfolio,” said GalaBingo.com brand director Sarah McGibney. “The timing is perfect for us with Stephen emerging as such a favourite with the UK public. The bingo game is a simple and effective premise and, paired with such a fun slot, I'm sure our players are in for a great time.”