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Consumer success sparks Lottoland B2B push

21st June 2016 7:22 am GMT

Gibraltar-based Lottoland has experienced huge success since its inception in 2013 as a B2C lottery provider. Now it wants to replicate that success in the B2B space. Chief executive Nigel Birrell and B2B director Michael Bogie speak to Gaming Intelligence about the logic behind the move.

Lottoland’s recent appointment of Bogie (pictured) as director of B2B was a major statement to the industry. He has spent the past decade honing his deal-making [...]

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