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Echoes of bwin.party in William Hill-Amaya merger talks

11th October 2016 9:20 am GMT
William Hill

William Hill’s mooted reverse takeover of Amaya would create an industry leading gaming business which could achieve cost savings of around £100m according to analysts, but beyond that there is little to get excited about.

The two companies have not gone into detail about any potential transaction and they may be sitting on the mother of all masterplans, but for the most part the initial reaction to the merger talks has been [...]

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