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iGaming Platform wars

3rd March 2020 9:20 am GMT
Bjorn Krantz and Rob Fell

Every self-respecting games studio of a certain size claims to be an aggregator nowadays. Yggdrasil and NetEnt have recently entered the fray. What makes them different?

The family trees of NetEnt and Yggdrasil are intimately entwined. Yggdrasil chief executive officer Fredrik Elmqvist is a former head of account management and interim CEO at NetEnt. The Hamberg family is NetEnt’s largest shareholder, owning almost 20 per cent of the company, and was a significant shareholder in Yggdrasil parent Cherry, at least until the latter delisted [...]

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