Every
self-respecting games studio of a certain size claims to be an aggregator
nowadays. Yggdrasil and NetEnt have recently entered the fray. What makes them
different?
The family trees of NetEnt and Yggdrasil are
intimately entwined. Yggdrasil chief executive officer Fredrik Elmqvist is a
former head of account management and interim CEO at NetEnt. The Hamberg family
is NetEnt’s largest shareholder, owning almost 20 per cent of the company, and
was a significant shareholder in Yggdrasil parent Cherry, at least until the
latter delisted [...]
