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The power of localisation

25th July 2019 7:38 am GMT
SBTech
SBTech chief operating officer Dave Hammond says localisation of a sports betting product has never been more important than in the state-by-state US market. A player in New Jersey walks into a sportsbook to place a parlay on a kiosk with everything riding on a Yankees victory. He then calls his brother in Tennessee, who is about to spend 50 bucks on his mobile on the Titans winning the Superbowl in 2020, who then messages his [...]

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