Login/Register
NetEnt
NetEnt
Fast Track
SBTech

The repositioning of William Hill

25th May 2011 9:33 am GMT

Bookmakers battling to increase share in a fiercely competitive and crowded market, with limited product differentiation, have long been forced down the tried-and-tested route of brand-led advertising.

It’s been a safe bet for a market governed by ‘rigorous and robust’ advertising regulations, but market leader William Hill has just launched a new strategy that aims to move beyond branding, on to a product-led strategy. The first TV campaign launched on 7 February.

If successful, the [...]

Continue reading

Subscribe for full access to Gaming Intelligence including premium news content, feature articles, news archive, company profiles and more. Includes subscription to the print edition of GIQ magazine and postage.

Subscribe

Already a subscriber or registered user? Login

Skywind Group
Pragmatic Solutions
NSOFT
Playtech
SBTech