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What is behind the rise of sports betting partnerships?

6th November 2017 6:32 am GMT

Sport and gaming have always been closely linked. Whether it is going to the races, watching a match on television or the advertising hoardings at live sport events, it is rarely far from the action.

The early 2000s saw a series of beer and alcohol brands sponsoring sports teams, particularly in the English Premier League.

Over the past decade those brands have gradually been replaced by betting and gaming companies, with international [...]

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