World Cup marketing – from sign-ups to long-term customers

The FIFA World Cup is a massive marketing opportunity for betting operators. Ian Bradley, chief product officer at SBTech, explains how they can they ensure offer-driven sign-ups become long-term customers. Personalisation, CRM and data all play key roles, alongside a powerful sports engine to follow up on the momentum generated by the world’s most widely viewed sporting event. With the World Cup getting underway in Russia today, betting operators have been busy marketing their products across [...]