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Sweden launches new crackdown on online gambling marketing

23rd September 2013 7:15 am GMT

Sweden’s Lottery Inspectorate has devised a new method to curtail the advertising of offshore online gaming operators, which could ultimately lead to the demise of the affiliate system in Sweden.

Having previously attempted and failed to prohibit advertising by unlicensed operators, the country’s gambling regulator is now tackling the issue from a technical perspective. The Lotteriinspektionen has ordered two of Sweden’s leading national newspapers, Aftonbladet and Expressen, to immediately remove hyperlinks to [...]

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