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Stockholm Open sponsorship continues as regulator backs down

11th October 2013 9:11 am GMT

Unibet's sponsorship of the Stockholm Open tennis tournament has drawn the ire of Sweden's gambling regulator, which has been forced to drop its claim of illegal advertising because of a lack of effective regulations.

The Malta-licensed Swedish online gaming operator will be the arena sponsor of the Stockholm Open, which begins Saturday October 12th.Sweden's gambling regulator Lotteriinspektionen says Unibet's branding at the event will be a breach of the Lottery Law, which [...]

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