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Stockholm Open sponsorship continues as regulator backs down

11th October 2013 9:11 am GMT

Unibet's sponsorship of the Stockholm Open tennis tournament has drawn the ire of Sweden's gambling regulator, which has been forced to drop its claim of illegal advertising because of a lack of effective regulations.

The Malta-licensed Swedish online gaming operator will be the arena sponsor of the Stockholm Open, which begins Saturday October 12th.

Sweden's gambling regulator Lotteriinspektionen says Unibet's branding at the event will be a breach of the Lottery Law, which is meant to prohibit [...]

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