Sofia-headquartered FIRST Sportsbook has been granted a B2B gaming licence from the Swedish Gambling Authority.
The approval enables FIRST Sportsbook to offer its full portfolio of products to Sweden’s licensed operators.
This includes a native Swedish interface, localised odds models and real-time Nordic data feeds.
“The Swedish license is a natural continuation of the system we’ve built where legal precision and product innovation move together,” said FIRST CEO and founder Tom Light.
“Our teams don’t chase approvals; they prepare for them. Each new license reinforces a structure designed for sustainable, global growth. Sweden fits perfectly with that vision: a digital, mature market ready for a smarter and more intuitive sportsbook experience. When technology truly works, markets don’t need convincing; they follow.”