FIRST.bet introduces World Cup player engagement engine

FIRST.bet is introducing a new World Cup-focused engine to help operators maximise player engagement during the tournament

FIRST powers new sportsbook launch for Matchbook in Brazil

FIRST signs sportsbook deal with Pixbet in Brazil

FIRST Sportsbook secures B2B licence in Sweden

Elantil integrates FIRST to its expanding online marketplace

FIRST, Light & Wonder and OpenTag team up in new B2B alliance