Hard Rock Bet has launched its online sportsbook and iGaming platform in Michigan through a partnership with the Hannahville Indian Community, operator of Island Resort & Casino.
Hard Rock Bet was approved by the Michigan Gaming Control Board (MGCB) after completing all licensing requirements to serve as the Tribe’s new platform provider.
Hard Rock Bet replaces evoke (formerly 888 Holdings), which previously operated the SI Sportsbook brand but exited the Michigan market earlier this year.
The rollout marks Hard Rock’s 10th sports betting market and second online casino launch in the United States.
“This expansion represents a major milestone for Hard Rock Bet and reinforces our ascent as one of the fastest-growing digital gaming brands in the United States,” said Marlon Goldstein, executive managing director-CEO of Hard Rock Digital. “Our launch in Michigan builds on our momentum as we bring the legendary Hard Rock experience to more fans across the country, offering a trusted online casino and sportsbook on our top-rated and easy-to-use platform.”
The launch introduces Hard Rock Bet Casino to Michigan players, featuring thousands of slot titles, an in-house progressive jackpot engine, live dealer games, and exclusive Hard Rock-branded experiences, alongside the Hard Rock Bet Sportsbook, which offers parlay-able wagering on all major sports and daily promotions.
The Michigan launch will be supported by an advertising campaign across TV, radio, digital and out-of-home that draws upon the legacy of Hard Rock entertainment.
MGCB Executive Director Henry Williams commented: “This approval reflects our continued focus on maintaining integrity, transparency, and consumer protection in Michigan’s online gaming and sports betting space.
“We look forward to seeing the Hannahville Indian Community and Hard Rock provide a safe, responsible, and enjoyable wagering experience for players across the state – and especially for those served by one of Michigan’s long-standing tribal gaming operators in the Upper Peninsula.”
Michigan’s revenue from online sports betting and iGaming increased by 39 per cent to a new state record of $352.3 million in October. Revenue from iGaming was at a monthly high of $278.5 million, a rise of 26 per cent year-on-year, while online sports betting revenue jumped by 123 per cent to $73.8 million.