Legal & Regulatory News

The Interactive Games and Entertainment Association (IGEA), an independent association representing Australian and New Zealand companies in the computer and video game sector, has hit out at the South Australian government over an outdoor billboard advertising campaign which includes “inaccurate and unsubstantiated” claims towards gambling.

The state government recently launched its policy relating to gambling, video games and classification which have been set out on its website. It claims that the early exposure of children to games that simulate gambling may lead to problem gambling habits in adulthood.

An ad campaign was recently launched by the government to publicise this, with a billboard displaying an image of a young child wearing sunglasses and holding a tablet computer while being surrounded by gambling items, including poker chips, playing cards and what appears to be a poker table.

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