The Scottish Football Association (SFA) and its stakeholders have partnered with the independent charity Crimestoppers to launch Keep it Clean, a campaign to combat match-fixing and other integrity-related issues in the sport.

The campaign is designed to raise awareness of the dangers of corruption in football and will see Crimestoppers set up an integrity hotline. The hotline will allow players, coaches, match and club officials, and administrative staff to anonymously notify authorities of integrity-related concerns.

These include match-fixing, unusual betting patterns, doping issues or other illegal practices carried out by third parties. The hotline will be available 24 hours a day and will remain active until the end of the football season.

The SFA will also send each of Scotland’s 42 football league clubs an awareness pack of posters, flyers, stickers and boardroom mugs to publicise the service.

Crimestoppers provides a similar service for the UK Anti-Doping and British Horseracing Authorities.

The Keep it Clean campaign was conceived by the SFA in collaboration with Scottish football’s other key stakeholders; the Scottish Professional Football League, the Scottish Professional Footballers Association and the Coaches and Managers Association.

SFA chief executive Stewart Regan explained that integrity-related issues are a “clear and present” threat to Scottish football.

“Recently, we have seen allegations of match-fixing arrive in England and while we should be proud of the reputation Scotland has worked hard to cultivate we must be extra vigilant,” he said.

The SFA has also appointed Peter McLaughlin as security and integrity officer, with a remit to develop clear lines of communication with the association’s stakeholders to collaborate in the fight against sporting corruption.

SPFL chief executive Neil Doncaster added that he was delighted that his organisation was part of Keep it Clean and urged the League’s clubs to work together to combat match-fixing.

“We will provide any support we can to maintain Scottish football’s impeccable reputation,” Doncaster said.