Racecourse Media Group (RMG) and Playtech Sports have collaborated to make in-play betting available for betting shop punters ahead of this week’s Cheltenham Festival.
For the first time, betting shop punters can bet in-play on full win markets on races at RMG’s 37 shareholder racecourses, across nearly 16,000 self service betting terminals (SSBTs) in Britain and Ireland.
The service is available exclusively via Playtech’s SSBTs, which are available in all Betfred, BoyleSports and Paddy Power shops, as well as independent betting shops. New bet types are set to be added to the offering over the coming months.
“The roll-out of in-play betting on RMG content is another significant step forward for driving revenues and engagement in the sport in betting shops in Britain and Ireland,” said RMG chief executive Nick Mills. “Early indications are that in-play is already proving popular, with in-play stakes in the independent shops accounting for nearly 10 per cent of SSBT turnover on RMG content. We will work closely with our partners at Playtech, QLS and Pythia to continue to innovate and evolve the SSBT product.”
RMG has also partnered with Pythia Sports for bookmaker pricing services, and Quantum Leap Solutions (QLS) for the design and easy-to-use navigation.
“This is a major step forward in enhancing the betting shop experience by further digitalising betting opportunities through SSBTs,” said Playtech Sports managing director Lee Drabwell. “Our collaboration with RMG, Pythia, and QLS has elevated and enhanced the in-shop racing experience. With exciting innovations on the horizon, we are optimistic about the bright future this presents for both operators and customers.”
Pythia Sports director Freddy Galliers added: “We’re very excited to have the opportunity to work with brands like RMG, Playtech and QLS in helping evolve the in-running offering. At Pythia Sports, our focus has always been on delivering accurate, dynamic, and responsive pricing to enhance the betting experience. In-play betting on horseracing presents unique challenges, and we’re proud to have helped deliver this exciting development.”