Dutch Secretary of State for Justice Fred Teeven has warned online gaming operators illegally targeting the Dutch market that they are "playing with fire" as far as future licensing is concerned.

Teeven was responding to questions in the House of Representatives about the high level of sports betting advertising targeting consumers in the Netherlands ahead of the FIFA World Cup, which begins Thursday.

The Dutch gambling regulator Kansspelautoriteit (KSA) has already written to a number of online gaming operators who are advertising sports betting ahead of the World Cup, reminding them that this is illegal and warning of sanctions against those who continue to target Dutch consumers.

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