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Dutch charitable lotteries make responsible advertising pledge

27th October 2015 9:10 am GMT
Lottery

A breach of Dutch gambling advertising regulations by the BankGiroLoterij has prompted the country’s charitable lotteries to commit to ensuring that future promotional campaigns are clear and do not mislead consumers.

The commitment specifically concerns direct mailing activities, which were the subject of a complaint last year by Dutch consumer watchdog the Consumentenbond.

In that campaign, the BankGiroLoterij sent consumers promotional letters in an envelope which featured text informing the recipients that tickets to the Efteling amusement park [...]

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