Amaya’s poker and gaming brands PokerStars and Full Tilt have secured full approval from the UK Gambling Commission to offer their products to UK customers, while its B2B online casino business has also been approved to continue supplying its content to operators active in the market.

Each brand had been operating under temporary continuation licences since late 2014, having previously been licensed via the Isle of Man before the introduction of the new regulatory regime for iGaming in the UK.

“We are very pleased to receive operating licenses in the UK, which is a large and growing market for us,” head of corporate communications for Amaya and PokerStars Eric Hollreiser said. “We continue to build upon PokerStars' leadership in poker in the UK and intend to leverage our scale and expertise to become market leaders in casino and sports betting.”

All aspects of the business were reviewed before the licences were awarded including its financial stability and history, corporate structure, responsible gaming policies and practices and regulatory approach to various different markets.

The operator also noted that it had voluntarily applied the highest standards of player fund protection, with all UK player held separately by a trustee, similar to the approach PokerStars introduced in the Isle of Man.

“We believe the UK licenses illustrate the strength of our platforms, our regulatory approach, and our commitment to integrity, security, and consumer protection,” Hollreiser added. “PokerStars and Full Tilt now hold licenses from a dozen European jurisdictions."

Shares in Amaya Inc (Co.Data) (TSX:AYA) closed up 1.14 per cent at $30.04 per share in Toronto Friday.