Virginia becomes the tenth US state in which BETER’s exclusive content is now available
BETER has expanded its footprint in the United States after securing approval to supply its esports and sports content to licensed operators in Virginia.
The Vendor Registration licence from the Virginia Lottery enables the supplier to provide live data and live streams from its Setka Cup table tennis and ESportsBattle tournaments for the first time in the state.
Both products have initially gone live with bet365, BETER’s long-standing operator partner.
“Virginia is one of the most competitive sports betting markets on the East Coast, and reaching a tenth US state gives BETER a regulated footprint that very few fast-betting content providers can match,” said BETER CEO Gal Ehrlich. “Bettors across the US are giving more and more of their attention to short-form, always-on content, and that shift shows no sign of slowing.
“Our long-term vision is about building the content infrastructure that allows operators to run a genuine round-the-clock product in every regulated market that matters, and Virginia takes us another step closer to that.”
Virginia is the tenth US state in which BETER’s exclusive content is now available, joining Florida, New Jersey, Colorado, Arizona, Indiana, Iowa, North Carolina, Illinois, and Kentucky.
“Every US state sets its own rules, documentation standards, and timelines, and meeting them takes sustained, detailed work,” said BETER chief legal officer Valeriia Tarchynska. “Securing a Vendor Registration license in Virginia is the result of that work, and of a compliance culture that treats full alignment with each regulatory framework as the starting point rather than the finish line.
“The US remains the single most strategically important market in BETER’s global plans. With ten states now approved, our team is continuing to progress applications across further jurisdictions, and we fully expect to add to that number in the months ahead.”