Operator association the Australian Wagering Council (AWC) has described the Greens political party's proposal to ban sports betting advertising as an empty gesture, instead calling for discussions between governments, the industry and consumers on the matter.

The AWC, which represents major operators such as bet365, Betfair, Sportsbet, William Hill and Unibet, called the proposed ban a “piecemeal, political gesture”, and said that “a mature and rational discussion” should take place between various industry stakeholders over the issues of wagering advertising and sponsorship.

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