Stockholm-listed mobile gaming specialist LeoVegas has secured an iGaming licence from the Danish Gambling Authority (DGA) to offer its services to players in the country.
LeoVegas, which already holds licences from the UK Gambling Commission and Malta Gaming Authority, will now look to tap into Denmark's growing market, which saw total betting and gross gaming revenue for sports betting and online casino grow 16 per cent year-on-year to DKK935m in the second quarter of the year.
"LeoVegas' expansion continues, and it is gratifying to see how we grow in new markets," LeoVegas chief executive and co-founder Gustaf Hagman commented. "Our strategy to enter regulated markets or markets that are facing regulation seems like a winning concept.
"I am convinced that our market-leading mobile gaming product, data-driven marketing approach and a strong, local team will help ensure a successful launch in Denmark, where no one has yet taken the mobile position."
The operator will establish a local, business-oriented team based in Denmark to prepare for the launch of its dot.dk offering, which is scheduled to take place in the autumn.
LeoVegas believes that this approach to new, regional markets, rather than making massive investment in the launch, will allow for a successful roll-out and set it up for long-term growth.