Austria-based retail and online betting operator Cashpoint has joined international sports betting integrity association ESSA.

ESSA said that the addition of Cashpoint further strengthens the association's coverage and the impact of its monitoring and alert system.

“Cashpoint is a very welcome addition to ESSA and brings with it a sizeable retail and online market coverage to benefit our members’ alert platform,” said ESSA secretary general Khalid Ali. “It is encouraging for me personally that the association continues to attract such responsible and reputable companies to its ranks and demonstrates the strong desire of those companies to work in partnership, both within and outside of our sector, to address betting related corruption in sport.”

Founded in 1996, Cashpoint has been part of Germany’s Gauselmann Group since 2005, operating online and through a network of more than 5,000 retail outlets. The company primarily operates in Germany and Austria and is also present in Denmark, the UK and Belgium.

It also serves as the principal shirt and stadium sponsor of Austrian Bundesliga football club Cashpoint SCR Altach.

“There is no doubt that betting integrity remains high on the agenda of sports bodies, policymakers and regulatory authorities around the world,” said Cashpoint CEO Michael Wondra. “It has to be one of the core issues that all operators need to address both on a commercial and ethical level. The decision to join ESSA is an integral part of our company’s betting integrity policy and highlights our ongoing commitment to protecting consumers and sport from corruption.”

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