New rules designed to prevent young people and excluded persons from accessing online gambling products came into force Tuesday in the United Kingdom.

The new licensing rules require online betting and gaming operators to verify the name, address and date of birth of all players before they are allowed to deposit funds to their account or gamble, with access to free-play gambling products subject to age verification.

The new rules apply to both new and existing customers, meaning that from today, UK-licensed operators will have to prevent any unverified customer from gambling until they have gone through the verification process.

In addition to preventing access to gambling products by young people and excluded players, the new rules should also make it easier for customers to withdraw funds from their gambling accounts, as the identity verification process would have already been completed.

The new ID verification rules were announced by the UK Gambling Commission (UKGC) in February following a public consultation.

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