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Sweden: TV sponsorship by foreign gaming firms legal

30th June 2011 9:26 am GMT

Sweden’s Supreme Administrative Court has ruled that sponsorship of television programs by foreign online gaming companies cannot be prohibited under the advertising ban contained in the Lottery Act, and that the publication of betting odds from unlicensed operators is justified as freedom of speech.

The Supreme Administrative Court ruling of June 22nd relates to a 2005 injunction against the broadcaster TV4, ordering it to cease displaying the logo and odds of a foreign online gaming company [...]

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