Professional services firms BetComply, RiskCherry and White Coral have joined forces to ease market entry for new suppliers.

The alliance between the three companies combines BetComply’s compliance service with the capabilities of independent test lab RiskCherry and legal advisory firm White Coral, offering a complete go-to-market service for iGaming suppliers looking to enter new jurisdictions.

The new service aims to provide an efficient and seamless experience to clients and is born out of feedback from games studios that have struggled to engage with multiple advisories and consultancies ahead of new market launches.

“For too long, launching content in new markets was a fragmented and frustrating process for games studios,” said Daniel Brookes, CEO of BetComply. “By teaming up with RiskCherry and White Coral, we’re able to eliminate the guesswork, opacity and many of the hidden costs. This isn’t just streamlining a process; we’re setting a new standard for the industry.”

Mihael Mladenov, chief operating officer at RiskCherry, commented: “We’re really excited to work alongside BetComply and White Coral on this game-changing service. It brings together three of the most forward-thinking companies in their respective fields, and provides a one-stop-shop for games suppliers.”

Steven Matsell, managing partner and founder of White Coral, added: “White Coral has always been focused on cutting through legal complexity, and alongside BetComply and RiskCherry, we’re now able to offer our services in a way that further simplifies the process for suppliers. This is a major win for any business wanting to complete agreements faster and more cost effectively.”