Login/Register
Octoplay
Octoplay

ATG legal win forces Svenska Spel rebrand

29th January 2024 6:41 am GMT

Swedish betting and gaming operator ATG has won its long-running trademark dispute against rival operator Svenksa Spel.

ATG’s registered name, Aktiebolaget Trav och Galopp, has been registered with Sweden’s Companies Registration Office since 1973, however, Spenska Spel registered a figurative mark containing the words “Trav & Galopp” with the Swedish Patent and Registration Office in 2019.

Since 2020, Svenska Spel’s horse race betting has been branded as Svenska Spel Trav & Galopp, prompting ATG to launch a legal [...]

Continue reading

Subscribe for full access to Gaming Intelligence including premium news content, feature articles, news archive, company profiles and more. Includes subscription to the print edition of GIQ magazine and postage.

Subscribe

Already a subscriber or registered user? Login

Related Videos