Lottery games developer LottoInteractive has launched its popular Star Match game with Canada’s Atlantic Lottery Corporation (ALC) through an integration with IWG’s platform.

The gem-matching puzzle game has been delivered via integration with IWGs Remote Game Server (RGS), and follows a similar launch with the British Columbia Lottery Corporation (BCLC).

The game is a first-of-its-kind crossover experience, where players try to match three or more Hollywood icons to collect as many stars as possible, gaining points and bonuses along the way until the lottery cash prize is revealed.

“We have been navigating the North American lottery market for many years and have learned that providing access to other game providers offers value to our lottery partners,” said IWG chief executive Rhydian Fisher. “We’re happy to have partnered with LottoInteractive, bringing another games provider to the ALC content portfolio.

“Much like our games have evolved with our North American experience, so has our approach to aggregating content. We seek content providers as we know the most successful iLottery programs are the ones that offer multiple games from a mix of suppliers.”

LottoInteractive CEO Brian Ward commented: “Working with IWG to deliver Star Match, first to BCLC and now ALC, has been great for our North American market access.

“We’re thrilled that Atlantic Canadians can experience the popular Star Match game and look forward to working with IWG to deliver more content through its RGS in the future.”