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Bet365 copyists need more than a good ad

24th April 2012 7:42 am GMT

Bet365 and Ray Winstone revolutionised TV advertising for sports betting. In 2011 the rest of the industry tried to copy its success. But advertising is not the sole success factor.

A disembodied Ray Winstone and a pioneering use of live odds has proven a potent combination for Bet365, allowing it to steal a march on its rivals in the increasingly lucrative in-play market.

The TV campaign, originally launched in 2009 for the Cheltenham races, has evolved from [...]

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