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Paddy Power’s transgender TV ad banned by the ASA

16th May 2012 9:08 am GMT

The UK Advertising Standards Authority (ASA) has banned a TV advertisement by Irish bookmaker Paddy Power which featured transgender people in a promotion ahead of Ladies’ Day at the Cheltenham Festival earlier this year.

The ad was broadcast in February, receiving 92 complaints and had already been pulled by broadcasters including Channel 4 and Sky.

Referring to a comment made on Facebook, the ad showed various shots of Cheltenham racecourse while a voice-over [...]

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