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Betfred signs branded content deal for social football game

6th July 2012 8:18 am GMT

Independent bookmaker Betfred has signed a deal to provide its branded content within a popular social football game developed by We R Interactive.

We R Interactive’s I AM PLAYR social football game was first released last October and lets users play the life of a professional footballer. It fuses live action video, interactive story-telling and first-person perspective 3D game play to create an original narrative, where the storyline is dictated by the player's decisions and actions [...]

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