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ASA bans misleading Health Lottery TV ad

22nd August 2012 8:46 am GMT

The UK Advertising Standards Authority has banned a TV advertisement for the Health Lottery which misleadingly implied that there was a jackpot of £250,000 more regularly than was the case.

The TV ad included a voice-over that stated: “… already three hundred and seventy five thousand people have won, with jackpot winners scooping up to a quarter of a million pounds each. And you could be next.” Text on screen stated: “UP [...]

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