British bookmaker Coral has signed an agreement to serve as the exclusive sponsor of ESPN’s European football TV coverage.
Beginning in December, Coral will sponsor ESPN’s televised coverage of European football matches from Italy’s Serie A, Germany’s Bundesliga, Netherlands’ Eredivisie and France’s Ligue 1. The company will also feature online at ESPN.co.uk and ESPNFC.com, the sports media company’s worldwide multimedia football initiative.
The agreement will also see ESPN create a new ‘Euro Goals with Coral’ section on [...]
