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GTECH secures Billboard brand rights for lottery games

4th January 2013 9:35 am GMT

Lottomatica’s GTECH Corporation has extended its trademark licence agreement with Prometheus Global Media for the exclusive rights to offer the Billboard brand to the lottery industry for use with certain lottery games.

Billboard has served the entertainment business since 1894, beginning as a weekly for the billposting and advertising business. It has now evolved into the primary source of information on trends and innovation in music through its magazine and popular music charts.

“The Billboard brand is [...]

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