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Sportech’s Vernons Bingo TV ad banned by ASA

15th May 2013 9:06 am GMT

The UK Advertising Standards Authority has banned a TV advertisement for Sportech's Vernons Bingo brand which was found to be misleading for not making clear the terms of its free bonus offer.The TV ad for Vernons Bingo included on-screen text at the bottom of the screen stating: "Vernonsbingo.com/tv £30 FREE!". During the ad, one character stated: "Plus if you join now they'll give you £30 free to get you going" while on-screen text stated: "Freeplay, [...]

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