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Sportech’s Vernons Bingo TV ad banned by ASA

15th May 2013 9:06 am GMT

The UK Advertising Standards Authority has banned a TV advertisement for Sportech's Vernons Bingo brand which was found to be misleading for not making clear the terms of its free bonus offer.

The TV ad for Vernons Bingo included on-screen text at the bottom of the screen stating: "Vernonsbingo.com/tv £30 FREE!". During the ad, one character stated: "Plus if you join now they'll give you £30 free to get you going" while on-screen text stated: "Freeplay, [...]

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