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Sky Bet’s TV and website ads banned by the ASA

5th June 2013 9:55 am GMT

Sky Bet, the online gaming arm of satellite TV broadcaster BSkyB, has become the latest operator to fall foul of the UK Advertising Standards Authority after a TV advertisement and a banner on its website were found to be misleading for not displaying qualifying information with “sufficient prominence”.Two issues were investigated relating to a TV ad and website for Sky Bet.The TV ad included a grid which featured one box stating: “£10 FREE BET” and [...]

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