A TV advertisement for 888Poker has been banned after the UK’s Advertising Standards Authority upheld a complaint which challenged whether the ad linked gambling with seduction and sexual success. It is the fourth time in the last two years that 888 has had a TV ad banned by the ASA.

The latest decision follows the banning of an ad last year which was held to be misleading for failing to make clear that customers were required to wager a specified amount of money in order to redeem winnings.

Prior to that, the ASA banned two TV ads for 888Ladies which were judged to have been misleading by exaggerating the value of the cash prize actually awarded to winners.

The latest TV ad for 888Poker was shown on October 8th of last year, and showed a man sitting down at his computer and turning on his webcam.

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