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bwin adds Belgian football club to digital sponsorship strategy

25th July 2013 2:46 pm GMT

bwin.party digital entertainment has signed a new three-year agreement to become the official online gaming and betting partner of Belgium’s most successful club RSC Anderlecht.

RSC Anderlecht becomes the latest club to join bwin.party’s new digital sponsorship strategy for football, which also includes similar deals with Italy’s Juventus, England’s Manchester United, Spain’s Real Madrid and Germany’s Bayern Munich.

bwin said that the new partnership with the Belgian Pro League Champions will significantly enhance its profile in Belgium, [...]

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