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Swedish ombudsman bans misleading Unibet and Vera&John ads

7th October 2013 9:08 am GMT

Online gaming operators Unibet and Vera&John have come under fire from Sweden’s advertising ombudsman (Reklamombudsmanen) for running advertisements in the country that were “designed without a due sense of social responsibility”.

Both ads were in breach of the International Chamber of Commerce’s (ICC) rules relating to advertising and marketing.An outdoor ad and TV commercial produced by Unibet, and an online banner ad for Vera&John, were all found to breach articles 1 and 5 of ICC [...]

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