The UK Advertising Standards Authority (ASA) has banned an online advertisement for online gaming operator which was found to be misleading.

An online ad on a gambling website,, was headed: “Bet770 is giving you a first bet for free!” Further text stated: “Interested in placing a bet? Head to ... Bet 770! It's 100% safe and everyone's a winner! If you win your first £70 bet, you will pocket the winnings! Otherwise, don't panic! Bet770 will refund you the entire £70! It's as simple as that! To enjoy this offer without any commitment, you need to: 1. Register for the first time with Bet770. 2. Make a deposit. 3. Place the free bet of your choice ... Everyone's a winner on Bet770!”

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