Move marks Oddin.gg’s first expansion beyond esports and establishes casino as a long-term strategic vertical
Oddin.gg is expanding beyond esports for the first time with its entry into the online casino sector.
Oddin Casino will serve as a new B2B division, with its first product being a digital live dealer game that is expected to make its public debut later this year.
“Casino operators do not lack games. What even the biggest brands often lack is content that feels truly their own,” said Marek Suchar, co-founder and managing director at Oddin.gg. “Dedicated tables require significant time and investment to build, limiting how quickly operators can create distinctive experiences.
“We are developing technology that changes those economics and gives operators greater freedom to shape who hosts a game, how that character behaves, how players interact with it, and how the entire experience expresses their brand.”
Oddin said that unlike digital dealers assembled from a conventional game engine and a collection of third-party AI services, Oddin Casino is developing the dealer at the model level, giving it more control over how the dealers look, move, speak, respond, interact, and perform in real time.
“The casino market does not need more sameness,” Suchar continued. “It needs solutions built around how people consume entertainment today. Attention habits have changed, content has become more personal and interactive, and audiences expect experiences to feel relevant to them.
“This is not only about entering another category. It is about bringing our passion for new technology, product discipline, partner focus, and performance mindset into a market where the next competitive layer is still being defined.”
Suchar added: “We are not taking an esports product and placing it in a casino lobby. Casino has its own rules, audiences, and creative language. We are building for those realities from the ground up – but with the same conviction that technology should give our partners a genuine competitive advantage.”
Oddin is currently authorised to provide its esports betting products to licensed operators in ten jurisdictions across North America, after recently securing a temporary supplier license by the Kansas Racing and Gaming Commission and approved for an online sports wagering vendor permit by the Wyoming Gaming Commission.