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Ladbrokes hires BBH London in advertising strategy overhaul

16th January 2014 11:53 am GMT

UK bookmaker Ladbrokes has ended its relationship with Sapient Nitro and appointed Bartle Bogle Hegarty London (BBH) as its new advertising partner following a pitch process. 

The operator will now work with BBH to develop a new advertising strategy, which is due to launch in the spring.

A pitch process to select a new advertising partner was announced in September last year, and while Sapient Nitro participated, having worked with the operator since 2011, they lost out [...]

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