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Sportingbet takes over as Penrith Panthers’ stadium sponsor

28th January 2014 8:45 am GMT

The Penrith Panthers has revealed that William Hill’s Sportingbet has taken over the naming rights of the Australian National Rugby League (NRL) team’s stadium which will now be known as Sportingbet Stadium.

Sportingbet replaces its subsidiary Centrebet as naming rights sponsor after parent company William Hill had discussions into the two Australian bookmaker brands.

“Our research revealed that Sportingbet is the stronger rugby league brand and we wish to utilise that by placing additional focus on it,” [...]

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